Keyword Research in 2025: What's New and What Remains The foundation of every successful SEO approach continues to start with keyword research. But how we do it in 2025 is different—radically so. Search engines are smarter, consumer behavior is more sophisticated, and AI is revolutionizing everything. So what's new with keyword research—and what essentials remain solid? What's Changed in Keyword Research in 2025 1. Search Intent is Everything Now Google is increasingly intent on understanding intent—not simply matching words. In 2025, effective keyword targeting is all about knowing why someone is searching, not what they're typing. Example: A "best running shoes" search can indicate the user intends to purchase, compare, or read reviews. Your content must align with the intent in order to rank. ✅ Tip: Analyze SERPs with tools (such as Semrush or SurferSEO) to research what type of pages are ranking for your target keyword—informational, transactional, or ...
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10 Quick SEO Fixes to Improve Your Rankings Today Improving your search engine rankings doesn’t always require a massive overhaul of your website. Sometimes, small and strategic tweaks can have a big impact—fast. Whether you’re a blogger, small business owner, or digital marketer, these 10 quick SEO fixes can help boost your rankings today. 1. Fix Broken Links Broken internal or external links damage user experience and SEO. Utilize tools such as Broken Link Checker or Screaming Frog to recognize and resolve or replace dead links on your website. ✅ Bonus Tip: Replace broken external links with links to your own content where feasible. 2. Update Old Content Search engines adore fresh, current content. Go back through your highest-performing blog posts and pages and refresh old statistics, links, and content. Insert new insights or optimize for new keywords. ✅ Quick Win: Include the current year in titles or headers to make them more current (e.g., "Best SEO Tools for 2025")....